Melissa M. Proctor

Speaker. Best-Selling Author. Creative. Thought Leader. Brand Builder. Soca Feteran. Marley's Mom.

Melissa M. Proctor is ball-handling proof that career dreams can happen if you believe life happens for a reason — and you get after it.

As a girl, Melissa dreamed of becoming the first female coach in the NBA. From Ball Girl to CMO takes you on a journey through trials and triumphs from being named the first ball girl for the Miami Heat and now the Chief Marketing Officer of the Atlanta Hawks. Along the way, you’ll delight in Melissa’s humor, fiercely powerful Guiding Principles, Caribbean roots, and down-to-earth style as you witness all the possibilities life can offer.


About Melissa M. Proctor

As her book title implies, Melissa Proctor isn’t just any Chief Marketing Officer. Since 2016, she’s been the Executive Vice President and CMO of the Atlanta Hawks and State Farm Arena. She oversees day-to-day marketing of the team brands and the arena including, marketing strategy, marketing operations, digital, social media, advertising, and promotions, Hawks Studios: an internal video production and creative agency, branded fan experience, game-day live experience and production, retail, corporate social responsibility, community basketball development, and brand communications.


A brand leader recognized for her creativity, work ethic, and empathy, Melissa started her career with the Turner Broadcasting System, Inc., serving in senior brand development and strategy leadership positions for Turner Entertainment Networks, Cartoon Network, and Turner Media Group. She helped to create the first Corporate Social Responsibility Division in Turner’s UK office, was responsible for managing the rebranding of Court TV as truTV, and led corporate culture initiatives to foster employee engagement, collaboration, and innovation. She holds a bachelor’s degree in communication from Wake Forest University and a master’s degree in design studies and branding from Central Saint Martins College of Art and Design at The London Institute.

Melissa Proctor is a must have speaker for your next campus event! An incredibly engaging and dynamic presenter, Melissa has an uncanny gift for relating to her audience. From prospective/current students to alumni to faculty/ staff, all were left captivated by her incredible story and authentic advice for following your dreams. Melissa is a master communicator, and her presentation will leave audience’s both speechless and wanting more!

Thank you for your time, sharing your leadership lessons, and your steadfast commitment... Some people just have "it" and that's exactly how I experienced your aura and energy.

Melissa Proctor was very impressive. It was a level up...and most inspiring and impactful. She was down to earth and her story was relatable, reassuring, and hopeful. The session was beneficial, because she spoke to leadership topics that are applicable and relatable. I could take what she said and immediately apply it.

Melissa was incredible, everyone loved her authentic style and transparency. Her nuggets of advice were well received and she came across as very relatable and approachable. There were MANY audience submitted questions that we ran out of time to ask - this is always a positive sign for the level of engagement with the audience.

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